Role: Design

Wellvana is a consumer-driven health and wellness management platform. Wellvana gives power back to the patient-consumer through information and transparency. The user’s dashboard is an aggregate of disparate information—Universal Health Records, insurance benefits, healthcare marketplace costs and third-party fitness app data—allowing consumers to make well-educated decisions and set health and wellness goals.

The logo is an abstraction of a hummingbird—the symbol of healing, progress, and endurance. Since hummingbirds can fly forward, backward and side to side, it is often seen as a guide to help people through challenges, just as Wellvana is a patient’s guide through the healthcare maze.

The colors break out from the traditional healthcare tones and speak to innovation and power.