Role: Branding, art direction and design 

Tenzing Health was created as a healthcare guide for patients to provide help with access to care, understanding claims and benefits, and adhering to protocols. Tenzing physicians were committed to building strong patient relationships, and were incentivized based on patient outcomes and not fee-for-service.

The company was named after Tenzing Norgay, a sherpa and the first person to reach the summit of Mount Everest. This background inspired my reinterpretation of a traditional, and often overused medical cross, and extended to the colors, patterns, and imagery of the visual identity.