Role: Art direction

Digital Vendor Marketing (DVM)

The DVM team at Target is responsible for promoting products and seasonal offers from companies like Apple, Kraft, Lego and Nestlé on Target.com. DVM is the digital equivalent to in-store vendor displays and product end-caps.

I provided art direction to designers and writers to ensure that each landing page and display banner blended the Target voice, look, and feel with the vendor’s, in order to strike a balance between what the customer knows and trusts about each brand.