Role: Branding, Strategy, Visual Design, Art Direction, UX, Photo Shoot Producer, Digital Producer, Content Creation

Resolute Health launched a new hospital and wellness concept for parent company (formerly known as) Vanguard Health Systems.

I provided strategic branding, creative direction and design for all traditional and digital marketing efforts for new healthcare hospital concept, including: website and mobile app design, social media and email marketing, campaign concepts, print, out-of-home and marketing materials.

I designed and wrote content for the prenatal app. Users get weekly updates about their current stage of pregnancy and can track their symptoms, food, exercise, contractions and kicks. I was also responsible for project management, developer coordination, launch materials and website marketing, including content updates.

Results:
Saturated brand awareness and increased market share through on-going strategically planned advertising campaigns, direct mail and email marketing, social media, grass roots outreach and community involvement.