Savers and Value Village wanted to inform people about the amount of waste and resources that goes into making new clothing and at the same time encourage people to reuse or donate unwanted items. The Earth Day installation that went up on Alki Beach in Seattle, was designed by the team at Edelman and built by Electric Coffin.

I supported the team by creating banner ads, Facebook posts, and supporting artwork. I provided art direction for the videos that were shot, edited and released on the day of the event.

Results:

• Approximately 1,500 installation visitors
• #1 post on Upworthy on Earth Day
• 50+ Instagram influencers in attendance
• 70 media placements
  • 100% positive/neutral
  • 58% mentioned “Rethink Reuse”
  • 46% linked to the website or used the #RethinkReuse hashtag
  • 28% used Savers reuse stats

• 49,800,000+ media impressions
• 27 local broadcast clips
• 17 spokesperson interviews
• 4,200,000+ social media impressions
  • Facebook drove 397% more website visits YOY
  • 2,000+ clicks to the site from Facbook ads

• 1,300,000+ #RethinkReuse hashtag impressions
• 6,400+ Snapchat views